Audience Profile

In researching about the audience for "Transforming Conservation" and who Issues in Science and Technology is directed towards, I found this article to be directed towards the general public and even to congress and others who can make changes in the standards and policies in environmentalism. Issues in Science and Technology is a forum that experts, not just opinionated journalists, can voice their opinions to a very broad audience. On their website, it describes the purpose of Issues is "admittedly idealistic but vital: to improve the effectiveness of public and private policy in making a better world and to raise the level of debate and mutual respect among all those who appreciate the critical contributions of science and technology." This shows the intended readers really are those who can make change and the public, to create opinions to spark debates and really become informed. It is an informative purpose to help make people come up with their own opinions and solutions and to act, not just read. Issues provides a place where "researchers, government officials, business leaders, and others with a stake in public policy can share ideas and offer specific suggestions." Issues tries to focus on pressing issues in science, technology, health, academics, and even government, as I mentioned with their desire to create action, seems to focus on those people who can act in these arenas. As the subject matter is rather broad, many audiences can be addressed. In "Transforming Conservation," obviously those environmentalists are being addressed in attempt to get these already opinionated people on board.