I did my best to appeal to the audience by recognizing the difficulties they would face and possible counter arguments and then emphasizing the benefits of not driving. Even though I know that this solution will be overlooked by many, I wanted to show all of the ways that not driving can help. I tried to be complete in recognizing counter arguments.
Another area I tried to focus on was my language and tone of the paper. In writing to college students, I knew I needed to have an intelligent tone, but still one they could identify with. I wanted to create a feeling in my voice of humility yet boldness. I wanted to avoid seeming overly preachy or that I knew more than the audience, but still presenting my opinion in a presentable way. This audience would only be convinced if they felt their opinions were respected and that I, as the writer, was merely trying to communicate an idea. I feel as though, especially with this audience, tone is the key to getting them to apply and even read my opinion.